Approach

Soft Labor most closely identifies with participant-observation and experiential immersion as forms of research—and we’re especially excited when our findings align with our intuitions. We operate from a place of "tactical realism" wherein we seek to define the hard contours of a given situation—not what we or our clients simply wish were the case—and respond accordingly. We invest in getting to know people and problems up front through deep listening as a means of building context around a project before devising creative strategies and actionable solutions.