About Soft Labor

Whether working on the organizational or agency side, Soft Labor drives impact by devising relationships between design, content, and editorial to build digital products that make sense. We build a strong bridge between orgs and practitioners.

Founding principal Sarah Hromack-Chan has envisioned and built creative teams in leadership roles at the Pratt Institute, the Whitney Museum of American Art, and design studio Project Projects. Earlier in her career, she shaped the early-stage digital, editorial, and social strategies of publications including Curbed SF (now, New York magazine) and Art in America; her first website, Forward Retreat (1999-2008) was one in an early cohort of American art blogs. A graduate of the California College of the Arts and the Maryland Institute, College of Art, she has taught graduate students in New York University’s Steinhardt School and at the Rhode Island School of Design. Her writing about art, design, and technology is published online and in print; it has also been supported by an Andy Warhol Foundation Arts Writers Grant. She has lectured and critiqued widely.‍

Soft Labor produces a namesake publication about creative labor—what it is, what it looks like, and how it has and will continue to change. Soft Labor (the publication) concerns itself with ideas, feelings, politics, and social and cultural propositions, but it focuses most closely on how to sharpen these aspects of being a person into functional strategies and tactics for deployment in the working world, where sometimes “being a person” seems like the hardest part of the job.

Masthead:

Writer and Editor in Chief: Sarah Hromack-Chan
Questions and Quotes: Everyone
Editorial Strategist: Eve Batey
Design: Other Means